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Google Ads is an online advertising platform where businesses can display ads on Google search results, YouTube, and partner websites to drive traffic and conversions.
Advertisers bid on keywords, and their ads appear when users search for related terms. Ads are ranked based on bid amount, ad relevance, and landing page quality.
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Costs vary based on competition, keywords, and targeting.
You can track performance using Google Analytics, Google Ads Dashboard, and conversion tracking tools like Google Tag Manager.
Facebook Ads is a paid advertising platform that allows businesses to promote their products or services on Facebook and Instagram.
Facebook Ads uses detailed audience targeting, including demographics, interests, behaviors, location, and custom/lookalike audiences to reach the right users.
Costs vary based on competition, audience size, and ad quality, but you can set daily or lifetime budgets to control spending.
Facebook Pixel is a tracking tool that helps measure conversions, optimize ads, and retarget website visitors for better ad performance.